Reservation Terms and Conditions

Updated 17 April 2026 4 min read Category: legal-rights

Reservation Terms & Conditions

When you reserve a property with Purple Frog by paying a Holding Deposit, you are agreeing to the following terms.

For the purposes of these terms:

“Purple Frog” means Purple Frog Asset Management Limited (lettings and tenancy services) and PFAM Client Services Limited (client accounting and handling of funds). References to “we”, “us” or “our” refer to one or both of these entities depending on the service being provided.

1. The Reserve

1.1 Once a Tenant pays a Holding Deposit they agree to the terms of this Reserve.

1.2 Once Purple Frog accepts a Holding Deposit and provides confirmation of the Reserve to the Tenant(s), Purple Frog agrees to accept the terms of this Reserve.

1.3 Once the Reserve is accepted, Purple Frog Asset Management Limited will stop marketing the property for a period of 5 working days.

1.4 The Tenant(s) confirm that a copy of the main terms of the tenancy agreement and the Energy Performance Certificate have been made available prior to reserving the property.

1.5 The Reserve is not a tenancy agreement. The tenancy terms provided at this stage are for information only.

1.6 The Tenant(s) must provide the names, mobile numbers and email addresses for all tenants within 24 hours of reserving the property.

2. Holding Deposits

2.1 Holding Deposits are non-refundable if the Tenant(s) decide they do not wish to continue with the tenancy application, subject to the Tenant Fees Act 2019.

2.2 If the Landlord rejects the application, the Holding Deposit will be refunded (unless in the instances listed in clause 4.4 below).

2.3 If the Tenant(s) do not complete the required tenancy paperwork within the deadline specified (normally 5 working days), the property may be put back on the market and any Holding Deposits paid may be retained.

2.4 If the Tenant(s) application is successful, the Holding Deposit will be allocated towards the first month’s rent.

2.5 All Holding Deposits are received and administered by PFAM Client Services Limited on behalf of the Landlord.

3. Tenancy Application

Each tenant is required to complete the following:

3.1 Sign a Tenancy Agreement. The main terms of this will be set out in the reservation offer made to you, and the example tenancy agreement can be found here: https://www.purplefrogproperty.com/tenant-agreements/

3.2 Provide identity documents compliant with UK Right to Rent legislation (normally a passport and/or driving licence).

3.3 Provide student ID (if applicable).

3.4 Provide contact details, including for a guarantor and emergency contact. Both the Tenant and Guarantor must provide a working email address.

3.5 Provide a UK-based Guarantor who signs a Guarantor Agreement and passes a credit check. If a suitable Guarantor cannot be provided, the Tenant must either:

pay the rent in full in advance; or
use an approved guarantor service.

3.6 Pay a tenancy deposit (up to the equivalent of five weeks’ rent), as specified in the property advert.

3.7 All monies, including Holding Deposits and tenancy deposits, will be handled by PFAM Client Services Limited.

4. Other Terms

4.1 Once the Tenant(s) complete the tenancy paperwork and the tenancy agreement is executed, they are legally bound by its terms. If they withdraw before the tenancy start date, any Holding Deposit, deposit or other permitted payments may be retained, and they may remain liable for rent until a replacement tenant is found.

4.2 If one Tenant withdraws from a joint tenancy, they remain liable for the rent until a suitable replacement Tenant is found, approved by all parties, and the correct documentation is completed.

4.3 If the Tenant(s) decide not to proceed before the tenancy agreement is signed by all parties, any tenancy deposit paid will be returned, but the Holding Deposit will not be returned.

4.4 The Holding Deposit will not be returned if the application is unsuccessful for the following reasons:

The Tenant(s) provide false or misleading information
The Tenant(s) fail Right to Rent checks
The Tenant(s) withdraw from the application
The Tenant(s) fail to take reasonable steps to enter into the tenancy within 15 days (or such other agreed deadline)